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Tim Cook's Big Risk
Wednesday, April 01, 2015
- There’s been a lot said lately about what incredible risk Tim Cook has taken over the past year, and how bold he is by coming out as gay; and now, speaking out against the Religious Freedom Restoration Act in Indiana. Cook is neither brave nor bold in any of this.First, Cook is soap-boxing from a position of strength. As the saying goes, he’s on the right side of history. It’s obvious that gay rights is a winning issue, so to come out in support of gay rights now is not risky, bold, or even controversial. Coming out on the losing side of an argument is risky. Supporting the winner is not.Second, Cook opted not to make bold, public statements until he was solidly in the CEO seat at Apple. Notice he remained silent for a very long period of time after Steve Jobs stepped down as CEO. Even after Steve Jobs died, Cook remained silent until the board could see he was fully capable of increasing profits year over year. Only once he knew there was no way the Apple board would fire him, did Tim Cook stand up for what he feels is right.